Education Advisers believes that all schools need a differentiated marketing strategy to be successful.
There are more than 2000 UK independent schools competing with each other to attract the best pupils. However, no more than 25% of independent schools have dedicated marketing managers in a full time role. Most of the marketing material and key straplines seem the same – how is a parent to select a school which stands out? You will usually only convert an enquiry if the parent visits your school and you have an effective admissions procedure. Firstly, they must become aware of your school’s existence and secondly, there must be several factors to make your school differentiated. Ideally your strategy should also appeal to differentiated market segments, because not all parents are the same and you may wish to position your school differently to separate groups.
Anyone can be different – that is not the point. A differentiated marketing strategy should create a desire for the right profile of parent to visit your school. It should be, inter alia:
When it comes to marketing implementation we take pride in producing distinctive and differentiated plans. We can tackle all aspects of schools marketing or just those causing you problems, such as
Of course, our speciality is new technology. As you will see elsewhere on this site, we build incredibly effective websites, use videos and DVDs to powerful effect and we can also ensure that your site receives masses of relevant parent traffic from other websites, while minimising the inevitable time wasters who also characterise the internet.
You can see our credentials elsewhere on this site. However, the key differentiators of Education Advisers are:
We have written a report on differentiated school marketing strategies, which is available FREE to private school employees. Additionally, we are happy to discuss your present marketing strategy. Call us on +44 (0) 1622 813870 or 812852. It will cost you nothing at all to contact us - simply fill in the following webform and submit.
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