There is no doubt that the internet is the first stop for the vast majority of parents seeking an independent school in the UK for their child. Most will start their search by looking for something like "the best UK private school" or a "top independent school", which will invariably bring them to one of our websites.
www.best-schools.co.uk was launched in November 2005 and now has over 800,000 unique visitors per year. This volume increases to around 1.5 million when we include our other 11 websites. All our sites give parents factual listings on independent schools, including their latest exam results. We also offer a number of downloadable eGuides on how to assess the non-academic factors when choosing a school.
We do not go out of our way to "sell" advertising space on our sites but we do have a limited number of spaces for schools to have bespoke banners which drive traffic directly to their own websites. It is our aim that the promotion cost is repaid many times over. Indeed most of our school clients achieve more than 100 clicks per month on their banners. Our biggest client is receiving over 75% of their entire website traffic via their banners on our sites, amounting to around 10,000 referrals per annum.
Properly structured internet advertising can deliver far more enquiries than traditional paper advertising and it is more easily measurable.
How does it work?
We can also design video ads – see this example for Hurtwood House
Prices range from £50 to £120 + VAT per month per school site. We can offer a 50% discount to English Prep Schools and Scottish day schools but Scottish boarding schools pay the full price. Designer banners may cost extra. Video ads incur the same placement cost but production costs are extra.
Let us quote you on a campaign to suit your needs. Most exercises cost less than the acquisition margin in one pupil’s fees. Adverts across multiple sites are done on bulk discounts.
Contact us on +44 (0) 1622 813870 to discuss
Ask us for a customised proposal for your school.